Former President of PZU Zdrowie aboard Generali in Poland

Ten post jest także dostępny w języku: polski

Yesterday Generali Polska informed that Julita Czyzewska will join the company team. The former president of PZU Zdrowie in her new position will be responsible for the development of the health area. Is competition on the private health insurance market growing?

Valuable experience for Generali

Czyzewska is an economist by education. She has a diploma at the Higher School of Economics in Warsaw. In Poland, she also completed post-graduate studies at the Warsaw School of Economics in project management and IT system management. She gained experience in the area of health products while working for the PZU Group, with which she has been associated since 2000. There, she held the position of Director of Strategic Projects, Director of Personal Injury and Benefits Liability and Director of Health Products Office. She was the President of PZU Zdrowie until spring 2020, which we have written about in more detail here.

In Generali, Julita Czyzewska took the position of Head of Health, where she will take care of the development of the company’s health products. Let us recall that Generali Poland already in April introduced dedicated insurance against coronavirus COVID-19 infection.

Investment in health as an opportunity for development?

At the beginning of the coronavirus pandemic, the sales activities of insurance companies suffered, which is understandable given the introduction of a nationwide lockdown. Insurers, however, did not observe more resignation from their health policies. It is therefore to be expected that this area will become more important in the long term. Particularly at a time of growing public health awareness.

It is worth stressing that insurers are also observing an increase in interest in psychological and psychiatric consultations. According to the information provided by Saltus Ubezpieczenia in May 2020, since mid-March, the number of visits ordered within these specialisations has increased 2.5 times.

More about the prospects for development of the private health insurance market can be read in the latest PMR report: “Private healthcare market in Poland 2020. Market analysis and development forecasts for 2020-2025“.

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