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Lockdown reins in sporting activities of consumers of nutritious foods

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Ten post jest także dostępny w języku: polski

According to PMR’s latest report, “Sports nutrition market in Poland 2020. Market analysis and development prospects”, more than one-third of consumers of nutritious foods report that the COVID-19 epidemic has reduced the frequency of their sporting activities.

 

COVID-19 with negative impact on frequency of practicing sports

A PMR study shows that more than one-third of consumers of nutritious foods report that the COVID-19 epidemic has reduced the frequency of their sporting activities. It is worthy of note that the restriction of sports in this group, i.e. the group of people who train sufficiently frequently to take advanced products dedicated to active people, was lower than that of the general population.

Another 5% of users of nutritional products have completely abandoned physical activity because of the epidemic, whereas more than one-fifth exercise more often.

According to PMR’s latest report, the market of nutritional products for athletes in 2019 was worth PLN 325 m (€76m).

sport activities

 

Methodological notes:

The value of the market presented in the report is understood to represent the value of sales of products presented as nutrition for physically active people of varying legal status: e.g., dietary supplements or other foodstuffs, including products previously referred to as dietary foods for special nutritional purposes. Market value refers to retail sales via online channels (stores, online pharmacies and sales platforms) and physical establishments (specialist nutrition shops, sports establishments, stores in shopping centres, grocery stores and pharmacies).

More information in PMR report: “Sports nutrition market in Poland 2020. Market analysis and development prospects”.

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