Dr. Max expands offer with the cosmetics of a well-known celebrity

Ten post jest także dostępny w języku: polski

The popularity of natural cosmetics is growing. No surprisingly, these products are available in many distribution channels. The current trend is being encouraged by the ongoing healthy lifestyle trend and growing consumer awareness. It has recently been reported that BeBio cosmetics, signed by the name of a well-known fitness trainer, Ewa Chodakowska, are available in the pharmacy channel since December. This is a result of cooperation with the pharmacy chain Dr. Max.

BeBio in pharmacy channel

In Dr. Max’s pharmacies, BeBio will offer shower gels, lotions, deodorants, liquid soaps and hand creams. The manufacturer declares that they contain 99% of natural ingredients. So far, the BeBio series has been on sale in a dedicated e-shop as well as in Rossmann drugstore chains.

Pharmacies were a channel that gained from the situation at the beginning of the COVID-19 pandemic, where cosmetic purchases were made on the occasion of other purchases. However, in the following months, these sales fell dramatically and PMR forecasts that this channel will see negative sales growth compared to 2019.

Celebrities are driving the trend towards natural cosmetics

The production of own cosmetics by celebrities and influencers is one of the strongest trends on the Polish cosmetics market in 2020. According to a survey conducted by PMR, over 44% of respondents declare that they purchase cosmetics signed by the names of famous people. The precursor here was Kinga Rusin, who was one of the first stars of Polish show business to create her own brand of cosmetics Pat & Rub. Ewa Chodakowska, who started with BeBio brand in April 2019, was joined a few months later by another fitness trainer, Anna Lewandowska (Phlov, October 2019).

The new cosmetics brand introduced by the Polish manufacturer is also interesting. Because Herbapol-Lublin, which is well known for products made on the basis of herbs and plants, launched the Polana brand of natural cosmetics in mid-October 2020. The brand also includes dietary supplements.

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