Philips: MRI will take children to Disney’s fairytale world

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Ten post jest także dostępny w języku: polski

Philips, as part of the Philips Ambient Experience project, will conduct a clinical study to reduce stress and anxiety in children during magnetic resonance imaging (MRI) examinations. The study will be conducted this summer in six European hospitals, including one in Poland. During MRI examinations the children will be accompanied by their favourite Disney cartoon characters.

Disney animation during children’s MRI exams

An MRI examination can often be frightening or even claustrophobic. Philips will therefore explore how Philips Ambient Experience – using a series of animated stories – can improve children’s experience during MRI examinations. For this project, six original animations featuring characters from Disney fairy tales and more have been specially created. These include characters such as Mickey Mouse, Ariel, Marvel’s Avengers, Yoda from Star Wars and others.

This will allow children to select Disney content depicting their favourite character to be displayed during MRI exam. From joining Aladdin and Jasmine on a magical carpet ride to gently swinging through city skyscrapers with Spiderman. Each animation is designed to soothe and support the child in their experience. It’s worth noting that this is Disney’s first collaboration on a clinical trial of this kind.

Philips launches project in summer

As part of this project, children will be able to choose their favourite lighting, image and sound in the room, so they will be accompanied by their favourite Disney character in a welcoming environment during their MRI examination. This is to make them feel comfortable and safe. In this way, stress during the examination should be reduced, which is also expected to have an impact on the quality of the examinations.

The clinical research project under Philips Ambient Experience will start this summer in six hospitals across Europe. One Polish centre is among them – according to information provided by, it is the Polish Mother’s Memorial Hospital Research Institute in Lodz. The results of this pilot project should be known later this year.

Philips is a leading health technology company. Philips Group achieved sales of EUR 19.5bn in 2020. The company has approximately 82,000 employees and sells its products and services in more than 100 countries.

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