PMR report: private healthcare market in Poland – what can we expect?
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The value of the private healthcare market in Poland, including expenditure on drugs and non-drug, amounted to over PLN 58bn in 2019. This represented an increase of around 10% YoY, according to PMR’s latest report entitled “Private healthcare market in Poland 2020. Market analysis and development forecasts for 2020-2025”. In PMR’s opinion, the year 2020 will be a difficult period for this market segment due to the ongoing coronavirus pandemic and the crisis of the entire economy.
Private healthcare market in the face of difficulties
The coronavirus pandemic may lead to changes in the structure of healthcare services provided on the private healthcare market in Poland. Although in the second half of 2020 the Polish healthcare system started to provide medical services in a wider scope than it was during the lockdown (although still with some limitations), it will not be possible to make up for the downtime caused by the coronavirus (overdue surgeries, treatments and medical visits) by the end of 2020, due to capacity constraints.
One aspect that has gained in importance, as a result of the change in external conditions due to the development of the coronavirus pandemic, is the development of telemedicine, often effectively reducing the need for a stationary medical visit. This new trend may have a limiting effect on price increases, and thus have some negative impact on the nominal dynamics of the private healthcare market. On the other hand, it is worth noting that the development of telemedicine has significantly contributed to limiting patient loss.
The future of telemedicine and the private healthcare market in Poland
The private healthcare market has developed very well in recent years. As society’s purchasing power increased, patients increasingly decided to pay for healthcare out of their own pocket. In the face of the economic crisis and limited access to healthcare, telemedicine is gaining ground, as confirmed by a study conducted by PMR. Respondents asked about their plans to use teleconsultation and telemedicine solutions more often indicate that they will increase the frequency of use of such services than that they will reduce it.
This is followed by private healthcare providers who have recently been developing telemedicine in their facilities. Interestingly, groups with a more positive attitude towards the potential increase in the use of telemedicine services in 2020 are people aged 45+ (especially the oldest ones) and with higher household income.
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