Super-Pharm with a new sales concept
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polski
The Super-Pharm chain has launched a new sales concept that combines three segments: a drugstore, a pharmacy and a Super-Pharm Optic salon. Shopping paths have been created that make it easier for the customer to do the shopping. The first shop of this type appeared in Galeria Mokotów.
On the occasion of its jubilee – 20 years on the Polish market – Super-Pharm decided to implement a new design prepared by the architectural office Schwitzke Górski. It is a modern type of shop, combining three different departments. The first one is a drugstore, which includes both a dermocentre and a make-up zone. The second is a pharmacy. The offer is complemented by the third department, which is the Super-Pharm Optic optical salon. The shop is also equipped with testing and advice points to help customers choose and select the right products, as well as self-service checkouts. A priority when creating the new facility was to create a modern space that provides customers with a customer experience at the highest level.
– We are constantly developing our e-commerce department, but we do not forget about the convenience of stationary shopping. We were the first in Poland to launch a unique concept combining a pharmacy, drugstore, perfumery and optical shop in one. Customers appreciate the comfort of shopping and the possibility to do many things in one shop, and we continue to improve our offer to best meet their expectations – says Super-Pharm president, Adam Kolodziejczyk.
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