PMR report: 20% of Poles buy OTC drugs online
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Eight out of ten adult Poles bought at least one OTC drug in 2018. Invariably, the main place of purchase of OTC drugs remains stationary pharmacies. They are chosen by about 90% of people, according to the latest PMR report.
Brick-and-mortar pharmacies as the main place of OTC purchases
According to the PMR report, pharmacies are also the main place of purchase of dermocosmetics and dietary supplements. In the case of the last two types of OTC products, they are also purchased slightly more frequently than in the case of medicines from other sales channels.
This is understandable, as only the sale of OTC drugs is strictly limited to the list of substances allowed for non-pharmacy sales. Dietary supplements and dermocosmetics can be sold without restrictions – not only in online pharmacies, but also in other online distribution channels.
The percentage of online shoppers is rising
Between 2016 and 2018, the percentage of respondents who admitted that they had bought a drug in an online pharmacy increased significantly (up to 19%), which reflects sales trends. The dynamics of the value of this market reaches several dozen percent annually.
A slightly higher percentage of Poles also buy medicines through auction portals (currently 4%) and in drugstores (14%). Auction portals are also a place where online pharmacies operate, recording very high sales growth. On the other hand, drugstore chains have already experienced a period of a very dynamic increase in the number of outlets and currently focus on organic growth, e.g. by expanding their offer.
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