Sugar tax to give boost to dietary supplement market?


Ten post jest także dostępny w języku: polski

Last years were a good period for dietary supplements and foodstuffs for particular nutritional uses, and the value of this market in Poland, according to PMR data, grew by 6.7% in 2019 and reached a value of over PLN 5.8bn in pharmacy and non-pharmacy channels. The emergence of the COVID-19 pandemic in Poland has somewhat slowed down the market development, nevertheless, the so-called sugar tax introduced from 1 January 2021 may give a boost to its growth.


Dietary supplements excluded from sugar tax

The so-called sugar tax is effective in Poland since 1 January 2021 and covers most beverages with added sugar or sweeteners. Its introduction resulted in an increase in the prices of many products. However, the tax does not cover dietary supplements, medical devices or special-purpose food. According to portal, the manufacturers of sweetened beverages have been notifying the introduction of beverages and syrups with the status of dietary supplements since May last year. As an example, the Excellence company was given, which since May has notified several dozen dietary supplements (from 1 May 2020 to 4 February 2020, the company notified GIS of 60 dietary supplements in syrup form). Other examples include Maspex, Hoop or Fortuna.

The increase in the number of total new dietary supplement introductions in 2020 is also confirmed by data from the register of the Chief Sanitary Inspector. In 2019, about 14 000 new dietary supplements (in various forms including syrup, tablets, capsules, powder) were notified, while in 2020 this number reached 20 000.


Increase in value of dietary supplements market in recent years

According to the PMR report , “Dietary Supplements Market in Poland 2020“, the value of the dietary supplements market has been growing relatively fast in recent years (pharmacy and non-pharmacy sales, including dietary foods for special purposes, but the dynamics have been somewhat slowed down by the emergence of the COVID-19 pandemic in March 2020. The largest categories in terms of sales value in Poland in 2019 were probiotics, magnesium (including magnesium with potassium and vitamin B6), bone and joint preparations and multivitamin preparations.

The increase in the number of notifications of products with the status of dietary supplements in the form of juices and syrups, e.g. enriched with vitamins, will primarily affect the growth of the value of the dietary supplement market in the non-pharmacy channel, mainly in grocery stores. On the other hand, this may negatively affect the already damaged image of dietary supplements in the pharmacy channel, which some people may additionally associate with “untrusted” products. According to PMR data, in 2019 the market for dietary supplements and foodstuffs for particular nutritional uses in Poland in the pharmacy and non-pharmacy channel increased by 6.7% and reached a value of over PLN 5.8 billion.

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