Network of fitness clubs in the hands of Medicover Polska

fitness world budynek

Ten post jest także dostępny w języku: polski

One of the main players on the private healthcare market in Poland is not slowing down and is developing its scope of activity. This time Medicover Polska is investing in a network of Fitness World clubs.

Rescue from the bankruptcy of fitness clubs?

The pandemic proved to be merciless for the fitness club industry, which had to suspend its activities overnight for a very long time. Many entrepreneurs have not withstood the pressure to maintain staff and premises by deciding to close down their facilities. The Fitness World chain of clubs found itself in a similar situation and decided in November 2020 to permanently close down its 19 subsidiaries. The reason? The lack of financial liquidity.

However, the story has found a positive ending, as the investor has found himself. Because Medicover Polska became the owner of the Fitness World network and thus resumed the activity of the existing locations. Fitness World network is present on the Polish market since 2015. It is worth noting that in 2019 the company won the Best Fitness Club in Poland award according to OC&C Fundex 2019 report.

Closure of fitness clubs is not without significance for the sports nutrition market

The fitness club industry is directly linked to the sports nutrition market. Many people actively practising sports in Poland are also buyers of such products. According to PMR estimates, the value of the sports nutrition market in 2019 reached PLN 325m. The ongoing COVID-19 pandemic, and related restrictions in the form of gym and fitness club closures and other restrictions, will have a negative impact on the market in 2020.

What changes in consumer behaviour are we seeing and what can we expect in 2021 you can find in the PMR report: “Sports nutrition market in Poland 2020. Market analysis and development prospects”.

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